paperaino

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So far paperaino has created 16 blog entries.

The perfect product: let’s define its utility

By |2017-10-06T15:25:21+00:00October 6th, 2017|Marketing, News|

We are surrounded by so-called entrepreneur, who claim to have the right idea, that will completely change the market. Normally when we start a discussion it proceedes like the following: Question: so what are you doing? Answer: I have founded a start-up. I am working on a project that will make me billionair Question:

Thinking out of the box? Let’s think first!

By |2017-08-10T11:37:52+00:00August 10th, 2017|Uncategorized|

I have been hearing for years amenities such as "this is our greatest opportunity", "this is THE client", and so on so forth up to the best one: "let's think-out-of-the-box". In the last 18 years spent within communication agencies I always experienced the urge to be a cutting-edge company. Anything less was simply unacceptable.