How many time you have been caught in a brainstorming creativi? Endless hours locked in a room talking nonsense, often without even understanding why you have been invited? The brainstorming is one of the agency main plague, almost impossible to cure. If you have been so lucky not to be involved in this game let
I have been hearing for years amenities such as "this is our greatest opportunity", "this is THE client", and so on so forth up to the best one: "let's think-out-of-the-box". In the last 18 years spent within communication agencies I always experienced the urge to be a cutting-edge company. Anything less was simply unacceptable.