About paperaino

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So far paperaino has created 16 blog entries.

The perfect product: let’s define its utility

By | 2017-10-06T15:25:21+00:00 October 6th, 2017|Marketing, News|

We are surrounded by so-called entrepreneur, who claim to have the right idea, that will completely change the market. Normally when we start a discussion it proceedes like the following: Question: so what are you doing? Answer: I have founded a start-up. I am working on a project that will make me billionair Question:

Online reviews? Yes please!

By | 2017-08-19T12:50:57+00:00 August 19th, 2017|News|

Many companies complain any time a customer post a negative reviews about their product or service. Even worst, they have the bad habit to ignore them instead of considering for what they are: an enormous opportunity! Although it could sound strange online reviews are often considered from companies as an issue; an attempt to put

Thinking out of the box? Let’s think first!

By | 2017-08-10T11:37:52+00:00 August 10th, 2017|Uncategorized|

I have been hearing for years amenities such as "this is our greatest opportunity", "this is THE client", and so on so forth up to the best one: "let's think-out-of-the-box". In the last 18 years spent within communication agencies I always experienced the urge to be a cutting-edge company. Anything less was simply unacceptable.