News

The perfect product: let’s define its utility

By | 2017-10-06T15:25:21+00:00 October 6th, 2017|Marketing, News|

We are surrounded by so-called entrepreneur, who claim to have the right idea, that will completely change the market. Normally when we start a discussion it proceedes like the following: Question: so what are you doing? Answer: I have founded a start-up. I am working on a project that will make me billionair Question:

Online reviews? Yes please!

By | 2017-08-19T12:50:57+00:00 August 19th, 2017|News|

Many companies complain any time a customer post a negative reviews about their product or service. Even worst, they have the bad habit to ignore them instead of considering for what they are: an enormous opportunity! Although it could sound strange online reviews are often considered from companies as an issue; an attempt to put