Launching a new product is one of the hardest and bravest thing existing. If the product is also for a niche, entirely made in Italy, with a limited budget, it is obvious we felt the challenge.
We spotted some pros while evaluating the proposal:
- client idea was crystal clear
- target was defined (although we enriched it)
- the challenge was obvious
We took some time to evaluate all options before working on a proper long term strategy.
Both the product launch and its spreading on the market have been a success.
As per today the Eyebrow Tracer is sold worlwide, and in the last year generated thousands of threads.