Eyebrow Tracer, Italy

Launching a new product is one of the hardest and bravest thing existing. If the product is also for a niche, entirely made in Italy, with a limited budget, it is obvious we felt the challenge.

We spotted some pros while evaluating the proposal:

• • client idea was crystal clear

• • target was defined (although we enriched it)

• • the challenge was obvious

We took some time to evaluate all options before working on a proper long term strategy.

RESULTS

Both the product launch and its spreading on the market have been a success.

As per today the Eyebrow Tracer is sold worlwide, and in the last year generated thousands of threads.