Project Description
Eyebrow Tracer, Italy
Launching a new product is one of the hardest and bravest thing existing. If the product is also for a niche, entirely made in Italy, with a limited budget, it is obvious we felt the challenge.
We spotted some pros while evaluating the proposal:
- client idea was crystal clear
- target was defined (although we enriched it)
- the challenge was obvious
We took some time to evaluate all options before working on a proper long term strategy.
RESULTS
Both the product launch and its spreading on the market have been a success.
As per today the Eyebrow Tracer is sold worlwide, and in the last year generated thousands of threads.
Project details
DATE
June 2017
CLIENT
Eyebrow Tracer
TYPE OF SERVICE
Strategic consultancy
CONTACT US
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